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How Real-Time Personalization Augments Marketing Automation
These days, more and more B2B marketers are incorporating a personalization platform as part of their martech stack. Why? Like consumers, B2B buyers are all unique. As humans, we all respond better to...
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Breathe New Life into Your CRO Program with these Testing Tips from Top Experts
Testing and conversion rate optimization (CRO) have been around for a long time. So most marketers — B2C and B2B alike — are already familiar with the importance of testing. They know why they need to...
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How Dynamic CTAs Drive Increased Lead Volume for Nuxeo
Call-to-action (CTA) buttons are essential to digital marketers everywhere. These buttons are how you lead visitors to take the actions you’d like them to take on your site. Whether you want them to...
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Using Segmentation to Spot Personalization Opportunities
As a Customer Success Manager here at Evergage, one of my favorite parts of our platform is segmentation. Aside from the important role segments play in targeting personalized experiences to different...
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How We Significantly Improved the Conversion Rate of Our Demo Request Lead Form
The argument over whether or not to gate content is a hotly debated issue in the world of demand generation. Gating your content refers to the practice of requiring visitors to provide you with...
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Why You Need to Combine A/B Testing and Personalization
A/B testing has been a must-have for data-driven marketers for decades. With A/B testing, you stop making guesses about your digital experiences. Instead, you run tests and use real numbers to tell you...
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Getting Ready for Personalization for B2B Marketing in 2019
In the last few days of 2018, you’re probably looking forward to the new year and taking some time to firm up your 2019 marketing strategy. I know there’s a lot to consider, but ask yourself: what role...
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Innovate Your ABM Program By Treating Active Prospects Like You Know Them
Companies with account-based marketing (ABM) strategies often spend a lot of time thinking about how to tailor their marketing activities to high-value target accounts. They also often employ...
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Why You Shouldn’t “Chat Up” Visitors the Moment They Land on Your Site
Located less than 10 miles from Evergage’s headquarters in Somerville, MA, Drift is a local media darling that’s taken the B2B world by storm. The company’s communications and engagement solutions help...
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The Secret to Pleasant Pop-Ups
Picture this: You’ve just arrived to a website and you’re about to start navigating around when — pop! — a floating box obscures your view of the screen. Why? To tell you about some benefit you’ll...
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